Aiming to expand its tropical product portfolio, the company introduces new options focused on health and well-being.
Tropicool, a global brand of açaí and superfoods, has just launched its newest flavor base: coconut. This release expands the brand's product line, alongside the Açaí Zero, offering nutritious alternatives for those seeking a balanced and conscious lifestyle.
"Made with a high concentration of organic coconut pulp, this product delivers a refreshing taste experience with no added preservatives or artificial ingredients. It’s 100% natural, vegan, gluten-free, and rich in fiber, making the new coconut flavor base a practical and nutritious choice," says Rafael Prado, Global Head of Tropicool.
Açaí Zero: Original Flavor, No Added Sugar
In addition to the new flavor, Tropicool also introduces Açaí Zero, a lighter and healthier version of traditional açaí. With no added sugar, the product retains the authentic taste of the Amazonian fruit, making it ideal for those seeking a nutritious and low-calorie alternative. Like the coconut smoothie, Açaí Zero is 100% natural, organic, gluten-free, preservative-free, and vegan.
"With the launch of Açaí Zero, Tropicool meets the growing demand for healthy products, offering an option for consumers who aim to maintain a fitness-oriented and balanced routine without compromising on taste. With Açaí Zero, we want to provide our consumers with a product aligned with global trends," adds Rafael.
Commitment to Health and Sustainability
Both launches reinforce Tropicool's commitment to consumer health and sustainable practices. Ingredients like organic coconut and açaí are sourced responsibly, catering to an increasingly conscious audience about the environmental impact of the products they consume. Tropicool continues to be a brand that prioritizes not only consumer well-being but also the preservation of the environment.
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